Scratch & Win
Fun, engaging, collect data & boost sales!

A Scratch-and-Win campaign is an interactive, digital marketing game where participants "scratch" a virtual ticket to reveal a prize. These campaigns are designed to engage customers in a fun, exciting way while providing businesses with a unique opportunity to promote products, drive sales, and collect valuable customer data. Through our Game Management System (http://gms.rarian.com), you can easily create and customize your own Scratch-and-Win game to boost customer engagement and generate leads.

How Does a Scratch-and-Win Campaign Work?

1. Players Enter the Game: Participants receive a unique playcode, which they use to sign up and start playing. The playcode ensures that each player can only participate once, creating a sense of exclusivity.

2. Virtual Scratch-Off: Once the playcode is entered, players interact with a digital scratch card. By scratching the virtual ticket, they reveal a prize randomly assigned to them from the prizepool.

3. Instant Prizes & Redemption: After scratching, players immediately find out what they’ve won! Prizes can range from discounts and free items to exclusive offers. You can even add QR codes for easy prize redemption or provide direct links to download discount codes, boosting sales conversions.

Why Use a Scratch-and-Win Campaign?

Drive Engagement: Scratch-and-Win campaigns are highly interactive, making them much more engaging than traditional marketing methods like emails or static ads.
Instant Gratification: Customers love the excitement of winning instantly. This positive experience makes them more likely to share your campaign and return for future promotions.
Boost Sales: Offering discounts, free products, or special promotions as prizes can drive customers to purchase immediately after they win.
Collect Valuable Data: Each participant signs up with their email or phone number, giving you valuable contact information for future marketing efforts.

Key Features of a Scratch-and-Win Campaign

Customizable Game Design: Easily create a branded experience by customizing the background, button styles, and game images. You can also configure end actions like displaying a discount code or QR code for prize redemption.
Flexible Prize Distribution: Create a prizepool of rewards, such as coupons, gift cards, or free products, and distribute them evenly across the playcodes. You can also set specific quantities for each prize.
Predefined Themes: Get started quickly with pre-made seasonal themes like Halloween or Christmas. Modify them to match your brand or campaign’s needs.
Unique Playcodes: Our platform generates one-time-use playcodes that players need to enter to participate, ensuring controlled participation.
Campaign Tracking: Monitor participation, track claimed prizes, and gather real-time data to measure the campaign’s success.

How to Launch a Scratch-and-Win Campaign with our Game Management System (http://gms.rarian.com)

Launching your campaign is simple and can be done in just a few minutes by following these steps:

Get Started Today